COVID-19

Whether or not the world is facing a crisis, customer connection is key to sustaining the relevance of your business. You want to reach customers with relevant messaging that’s grounded on compassion and empathy. Update them with useful information online and then strengthen the connection with small business marketing tools like flyers, posters, brochures, and vinyl banners. These remind customers you’re there to help them through a difficult time. Here are a few ideas on how to maximize these communication tools for your business.

1. Remind customers you’re open with well-designed window clings.
   You’ll need to place several reminders at your glass door or window to inform customers you’re still open for business. Design a window cling that advertises any new hours or emphasizes that your business is running and maintaining its brick and mortar setup.
   
   Restaurants can promote take-out and delivery options so customers can keep ordering their favorite meals. This keeps customers connected to your brand and the service you offer.


2. Customize your business stickers for contactless deliveries and curbside drop-off.
   Customers need to be assured that your restaurant is practicing proper safety and sanitation guidelines. Design business stickers that advertise your food and delivery safety process. You can also highlight other safety practices like curbside drop off or contactless deliveries.
   
   You can also create stickers promoting your restaurant’s contact number and other means of delivery. Seal your take-out bag or meal package with stickers highlighting your delivery number and take-out services.


3. Create take-out menus that advertise how they can enjoy your food.
   Your menu may change with the switch to take-out and delivery orders. Print a new set of take-out menus and attach them to your packaged meals. Don’t forget important details such as your operation hours, contact numbers, and other third-party apps that deliver food.
   
   Business flyers are another easy and affordable way to advertise deliveries in your area. Give them away in your store or include them with every successful order. You could also include refrigerator magnets that advertise your restaurant’s contact details—an easy reference they’ll see during meal prep in the kitchen.


4. Send out EDDM® Postcards to show your support for the local community.
   Your customers are also living through these uncertain times. Send out personalized postcards that empathize with their situation. Focus on maintaining customer relations and pace your promotions. Offer discounts and freebies that show your meals are an affordable option. Connect with customers according to their needs and any considerations they may have such as their budget.


5. Update posters and signs displayed in your establishment.
   Display posters at your storefront or inside the store to inform customers of important promos and discounts that may ease with their shopping of essentials like medicine and houseware. You can also display important reminders about hygiene and assure customers that your staff are doing the same to ensure everyone’s safety.


6. Stock up on informative medical brochures and update your hand sanitizer labels.
   Education is key to preventing disease and maintaining people’s health. Print medical brochures that encourage important hygiene practices and ways to boost a person’s immunity. Give them away while customers are in line or with every medicine purchase at your pharmacy. You can also create new brochures for staff members to read as reference for their own health safety.
   
   You can also update your product’s hand sanitizer labels. This item can encourage good hygiene and better health among customers. Design it according to your bottle’s shape and your brand’s overall look.


7. Elevate your e-commerce packaging.
   Online businesses are seeing a surge in grocery, pharmaceutical, and retail orders. It’s time to stock up on your product and mailing labels to ensure items and the respective packaging are branded accordingly. You can also create new product header cards to safely seal your items for deliveries. Include important details such as preparation or safe use instructions and contact details for your consumer’s questions.

Share Your Small Business Story

What has your business done to connect with customers? Send us an email of your marketing story at blog@printplace.com. You can also check out how an essential business like PersonalRX used print to promote their products.

COVID-19 Business Marketing Tools FAQs

Q: Can I create a design for my small business marketing tools online?
A: Yes, you can easily create a business flyer or medical brochure from the comfort and safety of your home. Use our intuitive online design tool or upload a file directly from your device. You can also download templates in AI, PUB, PDF, PSD, ID, and JPG if you have a preferred editing software.

Q: Can I send my print marketing materials to customers via direct mail?
A: Yes, you can send EDDM® postcards to addresses that live within a specific mailing route. This lets you target both current and potential customers who may need your food, grocery or medicine delivery services. This also prevents contact and potential spread of any virus.

Q: Which marketing tools are best for increasing sales? For maintaining customer relations?
A: Brochures, posters, flyers, take-out menus, door hangers, and refrigerator magnets promote the essential information your customer is looking for: contact information and products or services available.

To follow up or reiterate your brand after every transaction, send them a customized EDDM postcard and update the product labels on your items or packaging. These make your brand visible in their own homes.

Q: Can I still pick up my order?
A: All our pick-up locations are temporarily closed until further notice to ensure the safety of employees and customers. You can select any of our shipping options to receive your order.

Q: Can I apply for a loan for my small business?
A: The CARES Act aims to help hard-hit small businesses with 500 or less employees through loan programs. Learn how you can avail of these loans and get your business through this crisis.

Q: What safety guidelines is PrintPlace following considering the COVID-19 outbreak?
A: To minimize any risk of contamination and spreading the virus, we are diligently following the safety guidelines from the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO).

Check out the COVID-19 FAQs page for more information.

Free COVID-19 Design Templates

Need to display safety posters around your office, production site or kitchen ASAP? Download any of these free communication resources from the Centers for Disease Control and Prevention. These informative posters can remind staff about the symptoms of COVID-19, how to prevent the spread of germs, and other important guidelines about the disease. Check out this page for more information.
For more ready-to-print designs, visit our Design Templates page.