Church postcards are hidden gems when it comes to marketing church events and community outreach. Sure, the traditional poster or banner can get the job done when it comes to informing church members about the specifics of your event. However, using postcards can put that information into the hands of customers. They will have a …
Postcard marketing is one of the least expensive but most effective ways to advertise. In fact, direct mail campaigns blow digital channels out of the water with their great response rates. According to the Direct Marketing Association, postcards enjoy a 5.7% household response rate, significantly higher than online channels. However, not every postcard marketing campaign …
Debt is not an easy thing to discuss with anyone. While some can easily traverse the complicated road to financial freedom, many fall short of that goal. Fortunately, there are nonprofit organizations like Transformance USA. Their mission is simple: to assess a person’s financial situation, give suggestions to get them out of the hole they’re …
The competitive landscape we find ourselves in today illustrates how important college education is for today’s youth. But while college students find opportunities to learn, the same students have less opportunities to grow in their faith — this, however, is nothing new. A group of pastors and youth workers first noticed this problem back in …
Postcards are an extremely efficient and flexible marketing tool. They can be applied to almost any business with an unparalleled targeting approach and wide reach. Hence, you would be remiss to not include postcards in your marketing strategy. No business should leave out postcard marketing. It doesn’t really matter what business you have or even …
Bad print ads are everywhere. From magazines and billboards, to EDDM postcards and posters, we’ve all seen print ads that cross the boundaries of good taste and design. As a printing company, we’ve seen things you wouldn’t believe. Don’t think that only inexperienced businesses make bad print ads either. Creating them can and will happen …
The full potential of postcards has yet to be fully explored by many businesses and designers. As most of us know them, postcards are often just a flat piece of cardstock with images. The ones you find sold on racks in tourist traps and office supply stores certainly tend to be in this format, but …
Your customers spend a good amount of the day on their phones, overwhelmed by ads and marketing messages. When they take a break from their screen, you’d want to find a way to capture their attention. Postcards are an affordable way to reach them while they’re taking a break. A compelling postcard design ensures customers …
Nonprofit organizations (NPOs) have their own commonly-used jargon, just like any other community. Nonprofit terms share many similarities with nomenclature used by regular for-profit businesses. The main differences come when describing sources of income and restrictions of their use. For anyone looking to start a nonprofit, or join one, there are a few exclusively nonprofit terms that …
Today’s “Graphic Design Friday” video is about color. Our graphic designer, Chambley, has five color combinations you should avoid at all costs.
