Bad print ads are everywhere. From magazines and billboards, to EDDM postcards and posters, we’ve all seen print ads that cross the boundaries of good taste and design. As a printing company, we’ve seen things you wouldn’t believe. Don’t think that only inexperienced businesses make bad print ads either. Creating them can and will happen …
Why create a catalog? Well– catalogs have made a comeback, in a big way. With a massive return on investment, catalogs are superior to every digital equivalent, so more businesses are printing them than in previous years. If you’re interested in catalog printing, there are some guidelines you can follow to make your catalogs convert …
We previously touched on menu design in Create the Optimal Menu Layout with 13 Menu Hacks and 5 Menu Printing Design Tips That Will Entice You. But we’ve noticed that while there are plenty of articles online on the visual design and use experience of menus, there isn’t a lot of material out there specific …
CMYK printing is the standard in the industry. The reason printing uses CMYK comes down to an explanation of the colors themselves. CMY will cover most lighter color ranges quite easily, compared to using RGB. However, CMY by itself can’t create very deep dark colors like “true black,” so black (designated “K” for “key color”) is added. …
The full potential of postcards has yet to be fully explored by many businesses and designers. As most of us know them, postcards are often just a flat piece of cardstock with images. The ones you find sold on racks in tourist traps and office supply stores certainly tend to be in this format, but …
Every Door Direct Mail® is a useful resource, but one that is often shrouded in confusion. PrintPlace.com offers EDDM® printing, so we see this confusion first-hand. I thought I’d use this blog post to explain what it is, why it doesn’t have to be complicated, and why it might be a useful resource for your …
We’ve already covered Why Minimalist Brochure Design Works, in a previous article. But just because you may be familiar with minimalist design, it doesn’t always mean you’re ready to try it. It can be deceptively tricky, and it can take a lot of work to make a design following minimalist philosophies truly stand out. Misuse …
According to Rick Warren, Easter is the only day of the year many people in your community will attend church, which makes Easter a great opportunity to reach out and make visitors feel as welcomed as possible. Here are 6 ways of reaching out to first time visitors: Extra Signage Regular attendees may know which …
Not all educational brochures are equal. But you wouldn’t necessarily know that, considering many of them look the same. This is unfortunate given how much a brochure can affect the perception of a school’s brand. Brochures also have an immense potential for attracting potential students. Don’t be like the other schools. Follow these guidelines to …
One unavoidable question we keep getting is “what is DPI”? Printing online has never been simpler, but it’s important to understand DPI and other related ideas to help you prepare your file for printing. Most designers can tell you that DPI stands for “ dots per inch” and the higher the DPI the better the print …
