Custom Label Printing
Marketing

Tell a Story With Your Custom Labels

Labels are everywhere. You see them on hot sauce bottles in restaurants, on peanut butter jars, and on packages of cute baby onesies. Labels identify, brand, and define products in stores and packages to be shipped. What Custom Labels Can Do for You By creating custom labels, you can identify your store, brand, or company wherever you …

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Customer Spotlight

Customer Story: Philly Creators

Only last year, millions were stuck at home and unsure how to navigate countless days sheltered in place. Many of us turned to art, whether it was a compelling narrative on Netflix, an arts or crafts hobby from their past, or an activity we finally had time for, like dance or learning the guitar. Yet, …

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Marketing Team Planning a Sticker Campaign
Marketing

Your Guide to Planning a Sticker Marketing Campaign

Sticker marketing has been a staple in various businesses and campaigns. From political personalities to journal decorations, there is no limit to using custom stickers. Yet despite being around for decades, sticker promotions are often underutilized and poorly executed. It would help if you rolled them out with thought, intent, and strategy. Otherwise, you won’t …

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postcard marketing mockup
Marketing

The Ultimate Guide to Creating a Powerful Postcard Marketing Campaign

Postcard marketing is a powerful tool for businesses of any size. Small businesses stand to benefit the most, thanks to the leverage a postcard campaign can provide. It’s a promotional strategy that small to medium business owners can easily afford while enjoying profitable and measurable results. The USPS Mail Moments Review reported that 86% of respondents take time …

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A Marketer Planning for Sticker Design
Marketing

How to Design Stickers

Custom stickers are popular for helping amplify a business’ branding efforts or an advocacy’s cause. They’re eye-catching, easy to hand out, affordable, and last a long time. However, not all stickers have the same impact. Some are used immediately while others are ignored or discarded. In this article, we explore different ways how to design …

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Sample Sticker Designs for Different Sticker Materials
Marketing

Your Ultimate Guide to Sticker Materials

Creating your first branded sticker design can be overwhelming for most first-timers or novice business owners. You may have a look or feel in mind, but the range of features and choices is overwhelming. Your choice of material, format, shape, and coating will determine the quality of your stickers. To help you through the options …

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Author Nichole G. Webster with her beloved Sphynx, Fluffy.
Customer Spotlight

Customer Story: Nichole Webster

Fluffy the Hairless Cat and the Midnight Mission follows the tale of a silly Sphynx who sets out on a mission to catch the cheese-stealing house mouse, Arnold. Sounds like a fun read? It is. But more on that in the book. This story is about author and paramedic Nichole Webster, and the extraordinary lengths …

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Product Packaging Costs
Marketing

7 Ways to Reduce Your Packaging Costs

Cost reductions are a necessary adjustment in any company. Packaging is one of the first aspects to cut down on as it won’t compromise other more essential aspects, such as product manufacturing and operations. However, it’s important to keep the package’s quality in mind as it physically represents your business. The goal is to save …

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