Halloween marketing ideas for flyers, postcards, and more
It’s time to prepare for Halloween! Take advantage of the spirit of the holiday by incorporating it into your marketing plan. Here are some Halloween ideas to inspire your own.
Nonprofit fundraising: What is the answer?
Just dump a bucket of ice water on your head and you’re golden. Your nonprofit will raise tens of millions of dollars in one month. OK, maybe not all nonprofit fundraising is that simple, but what is the answer? Nonprofit fundraising saw a new spectrum of awareness this month with the creation of the “Ice …
Flat design logo tutorial – Tipster Friday
Today, Ara continues the discussion of flat design. Last week she talked about what it is that makes flat design so cool. In today’s Tipster Friday video, she has a Photoshop tutorial for a flat design logo. In the tutorial, Ara walks you step by step through creating this diamond. Our tipster is an expert …
Why is flat design cool? – Tipster Friday
Happy Friday, everyone! This one seemed to take a longer time to get here than normal, didn’t it? I thought today might never come. I’m happy to report that it did though, and with it, Tipster Friday. Our video today covers flat design, which seems to be taking hold of everyone. It is pretty cool …
3 terrible text effects – Tipster Friday
Some text effects are awesome. When done by an expert, these effects create an image that says so much more than the text itself. The effects give a theme, goal, or maybe a target demographic to what was just words. Some effects though, especially when used poorly, just give a cheesy, fake look to otherwise …
Letterpress Photoshop Tutorial – Tipster Friday
What a cool effect letterpress creates. The smooth indentations of the paper beg for your finger to glide through the grooves of each letter. The appearance is high-class and the impression big (pun intended). If you don’t have the technology to create true letterpress, you can still get this classy effect with a little Photoshop …
The basics of tracking and kerning – Tipster Friday
Do you know what “tracking” and “kerning” mean? If not, there’s no need to worry. Today’s “Tipster Friday” episode explains both, and yes there is a difference. Not everyone knows to check the tracking and kerning of their work, and it isn’t always necessary. Sometimes though, it can make a necessary difference in the layout. …
4 terrible script fonts – Tipster Friday
Not all fonts are created equal. In fact, some are downright terrible. That is what today’s Tipster Friday video is all about. From a font-beast to an old-timer font, Ara has some names (and strong opinions) about some of her least favorite script fonts. Something that is especially important to keep in mind when using …
Basic DSLR Tutorial 3: ISO – Tipster Friday
This is the last video in our 3-part series on DSLR basics. Since it is an installment of Tipster Friday, our resident tipster is here, this week, to explain the basics behind ISO. This refers to your camera’s sensitivity to light. You can use it in a number of ways to focus your photo to …
Basic DSLR Tutorial 2: Shutter Speed – Tipster Friday
More DSLR basics for you as Tipster Friday continues this week with the 2nd part of our 3-part tutorial. This week’s topic covers the basics of shutter speed for your DSLR camera. Want to know how to brighten or darken your image? Want to know how to take the blur out of a moving target …