Print advertisements and promotions can take many different forms, but posters and flyers remain among the most popular, despite being around in their familiar forms for over two hundred years. Marketing with posters and flyers closely followed historical developments in printing and distribution methods. Their single-page format makes them simple to design and easy to …
Your customers spend a good amount of the day on their phones, overwhelmed by ads and marketing messages. When they take a break from their screen, you’d want to find a way to capture their attention. Postcards are an affordable way to reach them while they’re taking a break. A compelling postcard design ensures customers …
Flyers form part of any well-rounded print marketing campaign. But despite their ubiquity and simplicity, it can be a challenge getting them to stand out. Choosing the right flyer font can go a long way toward creating materials that don’t just stand out, but are immediately understandable as well. There are a few questions you …
According to market research think tank Global Industry Analysts Inc., the global market for stationery has experienced a steady increase since the 1980s, with the US market accounting for the biggest share. More enterprises than ever are using custom stationery for both day-to-day correspondence and marketing. The sales for personalized stationery have likewise increased during …
Is printing for schools still relevant? Let’s put it this way. We went into the online printing business well over a decade ago. It was the time it seemed everyone was predicting the demise of print. Kindles and e-readers were only starting to become a thing, and iPads weren’t even on the horizon. Fast forward …
Nonprofit organizations (NPOs) have their own commonly-used jargon, just like any other community. Nonprofit terms share many similarities with nomenclature used by regular for-profit businesses. The main differences come when describing sources of income and restrictions of their use. For anyone looking to start a nonprofit, or join one, there are a few exclusively nonprofit terms that …
Can food and humor mix? So much better than you’d expect! Whether you’re a bar or restaurant owner, work in restaurant marketing, or are a self-proclaimed foodie, you’ll appreciate these tasty food puns. Humor is also a useful tool for making both online and offline marketing more memorable, so read on for more tips on how …
It’s no secret bars, restaurants, and cafes use menu hacks to increase sales. What might surprise you is the sheer sophistication that goes into them. You might want to try some of these hacks for your own menus. Here are a few common tricks of the trade you can use to increase revenue with every sale. …
According to the latest data, college enrollment has dropped from approximately 21 million in 2010 to 20.2 million in 2014. Forecasts predict the pattern will hold through 2016 and beyond. This drop in enrollment has spurred institutions of higher learning to increase their marketing efforts, with a corresponding increase in the sophistication of their college …
Whether as a simple way to tell the staff a room is ready for cleaning, as a means to offer different services, or simply as a giveaway, hotel door hangers are an expected part of the “hotel experience.” It’s unfortunate so many hotels seem to phone it in with their door hangers. But as with everything else …
