Postcard marketing is a powerful tool for businesses of any size. Small businesses stand to benefit the most, thanks to the leverage a postcard campaign can provide. It’s a promotional strategy that small to medium business owners can easily afford while enjoying profitable and measurable results. The USPS Mail Moments Review reported that 86% of respondents take time …
Custom stickers are popular for helping amplify a business’ branding efforts or an advocacy’s cause. They’re eye-catching, easy to hand out, affordable, and last a long time. However, not all stickers have the same impact. Some are used immediately while others are ignored or discarded. In this article, we explore different ways how to design …
Creating your first branded sticker design can be overwhelming for most first-timers or novice business owners. You may have a look or feel in mind, but the range of features and choices is overwhelming. Your choice of material, format, shape, and coating will determine the quality of your stickers. To help you through the options …
Whether you’re in the business of selling clothes or beauty products or a company expanding its services and employing 50 to hundreds of individuals, showing appreciation to the people buying your products and those running your daily operations will always contribute positively in the long run. Don’t believe us? The numbers don’t lie. According to …
Cost reductions are a necessary adjustment in any company. Packaging is one of the first aspects to cut down on as it won’t compromise other more essential aspects, such as product manufacturing and operations. However, it’s important to keep the package’s quality in mind as it physically represents your business. The goal is to save …
I know business cards have been around forever, but they are still some of the most powerful marketing weapons available to the small business owner. Even in the digital age, the business card adapts and makes new innovations to business networking its own. It has gotten better over time and it’s still improving, as new …
The holiday season is under way and you know what that means—it’s prime calendar season! We’ve been seeing calendar orders pick up for the last few weeks as everyone begins to prepare their awesome promotional calendar designs. This got me thinking, what else can we do to make calendars even more interesting? A lot of …
Postcard marketing is one of the least expensive but most effective ways to advertise. In fact, direct mail campaigns blow digital channels out of the water with their great response rates. According to the Direct Marketing Association, postcards enjoy a 5.7% household response rate, significantly higher than online channels. However, not every postcard marketing campaign …
Postcards are an extremely efficient and flexible marketing tool. They can be applied to almost any business with an unparalleled targeting approach and wide reach. Hence, you would be remiss to not include postcards in your marketing strategy. No business should leave out postcard marketing. It doesn’t really matter what business you have or even …
Why create a catalog? Well– catalogs have made a comeback, in a big way. With a massive return on investment, catalogs are superior to every digital equivalent, so more businesses are printing them than in previous years. If you’re interested in catalog printing, there are some guidelines you can follow to make your catalogs convert …
