Emilie DesJardins
5 Advantages of Custom Envelope Printing
Did you know that an envelope is more likely to be opened if it includes a colorful logo?
Custom envelope printing can enhance your efforts and reinforce your brand image. Back up your marketing efforts by using professional, attractive envelopes.
You may not have given your envelopes much thought before. You stuff them with a letter or a brochure, attach a stamp, and drop them in the mail, without giving them a second thought. Once that envelope leaves your hands though, it takes on a life of its own. It is your only item that will be visible in your potential customer's mailbox. It is the determining factor between whether its contents are read or pitched.
That places a lot of responsibility on your envelope, and proves it is an important part of your stationery package.
-
Design an envelope with a unique size to make it stand out.
To create an envelope that fulfills its marketing potential, it needs to be better than the average. For a unique appeal, bump your envelope size up to 6 x 9. The larger size not only makes your envelope stand out from #10 envelopes, it also gives you more room to add a colorful slogan or call to action to your design. It also mails at the same rate as a #10 envelopes, so you can make a bigger impact for the same postage cost. -
The #10 business envelope is the most common size used for letter mailings.
If the standard #10 envelope is best for you, you can still make it stand out from the rest by including colorful graphics or an offer or intriguing statement in a different color. You aren’t limited to the front of the envelope though. Add something to the back or flap if you’d like. -
Use premium paper.
This may seem like a small thing, but printing business envelopes on premium paper gives a professional impression, which means your envelope and contents won’t be confused with “junk mail.” -
Take advantage of full color printing.
You can often do so for the same price as one-color, giving you more return for your marketing dollars. -
Print custom business envelopes that match your letterhead.
Use the same logo, design, and paper stock to complete a cohesive look. You could even take the opportunity to design and print an entire business identity package with custom business envelopes, pocket folders, business cards, and labels as well.
